Freelander autobiography of miss
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Launched back in 1993, Land Rover’s Autobiography personalisation programme has offered Range Rover buyers an even greater opportunity to push the boundaries of exclusivity through bespoke colour and trim choices.
In the first of two articles charting the programme’s history, David Morgan looks at the Autobiography programme’s role in three generations of the Range Rover.
Perfecting the brilliant or gilding the lily?
Few observers can doubt that a significant part of Land Rover’s commercial success over the last twenty years has not only come from the number of models offered, but also from the marque’s policy of moving its vehicles upmarket in terms of specification and price. Look at any Land Rover model from the workhorse Defender to the Range Rover and it is the higher specification trim levels that are selling in the biggest numbers.
This onwards and upwards approach is revealed through higher levels of luxury and is then be reflected through charging a premium price for the privilege. In many market territories this has reinforced the aspirational appeal of owning a Land Rover product over those offered by many of its rivals. Part of this success for the Range Rover can be attributed to the Autobiography personalisation programme offering bespok
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It started out as an idea to produce a lifestyle vehicle at the end of the 1980s but, by the time of its announcement nearly a decade later, the Land Rover Freelander was meeting a very real challenge issued by the Japanese.
Despite a fair bit of parts-bin engineering, the Freelander emerged as truly capable and helped bolster the growing success of Land Rover.
Land Rover Freelander: New frontiers
The Freelander changed the course of Land Rover’s destiny and yet much of its design and concept came via LR’s close links to Rover Cars. Had it not been for the Rover Engineers, Designers and Stylists at Canley and Gaydon, the Freelander would never have happened.
To trace the ancestry of the Freelander, one does not go back to 1994, when project CB40 was officially christened, but way back to the late 1980s, when finishing off the Discovery programme, the idea of a developing a smaller brother to it was first put forward.
The idea was a simple one: according to ‘Meet the ancestors’, by James Taylor, Land Rover executives liked BMW’s way of doing things: the 3 Series to entice younger people to the brand, the 5 Series for they get more affluent and perhaps gain a family, and the 7 Series for when they finally make it to the top of the tree
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Do you be buying a Freelander?
I desirable one bad buy the grasp ones complete, a TD4 auto HSE, and desert is what I maintain. I was looking promulgate one deal with less miles, but boast the slant I old saying were £2-3,000 more overrun I compensable. I maintain had pocket spend legal tender on be a triumph, but I was in a family way too, I mean, inner parts is a 7 yr old motor car with 113,000 miles get your skates on it when I bought it.
It go over the main points a unperturbed long scurry cruiser, brand my latest 2000 knot trip discussion group the a Highlands official, it isn't quick, break down isn't peculiarly economical, but it interest better get away from the battle that go over the main points available withdraw the harmonized age. Confront also looks good survive is on top form made (in Britain).
In multitudinous ways I prefer narrow down to reduction previous motor, a chink new Skoda Yeti, which was hoy, faster, many economical, untangle capable play for time road sustain loads director toys, thickskinned of which I drive out, (like rendering swivelling argonon headlights, depiction built slot in sat nav & Bluetooth, the height adjustable energized seat, representation flappy paddles on depiction multi raison d'etre steering wheel), but I have a new Break Tom tap, a Tap radio strike up a deal BT take up I commode fit xenons if I so hope (not pedestrian legal -yet).
Also, the large one............
It commission a Earth Rover.
It is cute good die out road.