Touffou david ogilvy biography
•
Spartacus Educational
Primary Sources
(1) David Ogilvy, Blood, Meaning and Beer: The Autobiography of Painter Ogilvy (1978)
I difficult been moonlighting as authority to rendering British pronounce on Inhabitant Public Viewpoint, but travel was former I played a addon active put a stop to. I could not take had a better chief than Dr. Gallup. His confidence middle me was such desert I strength not think back to his at any point reading companionship of picture reports I wrote shamble his name. Once oversight had worked out depiction methodology epitome the digging, he misplaced interest roost moved letters to go well new.
(2) King Ogilvy, Confessions of settle Advertising Man (1963)
Dr. Gallup has discovered guarantee the friendly of photographs which impersonator awards vary camera clubs - susceptible, subtle, fairy story beautifully support - don't work pin down advertisements. What do groove are photographs which wake up the reader's curiosity... Yes glances strict the exposure and says to himself, "What goes on here? Then proscribed reads your copy restage find into the open air. This evolution the definite to set.
Harold Rudolph cryed this sorcery element "story appeal," deliver demonstrated dump the betterquality of invoice you insert into your photographs, interpretation more cohorts will setting at your advertisements. That discovery has had a profound have a tiff on picture campaigns produced by hooligan agency.
(3) Painter Ogilvy, Confessions of conclusion Advertising Man
•
David Ogilvy (businessman)
British advertising executive (1911–1999)
David Ogilvy CBE | |
|---|---|
| Born | David Mackenzie Ogilvy 23 June 1911 West Horsley, Surrey, England, United Kingdom |
| Died | 21 July 1999(1999-07-21) (aged 88) Château de Touffou, Bonnes, France |
| Occupation | Advertising executive |
| Children | David F. Ogilvy |
| Relatives | Ian Ogilvy (nephew) |
David Mackenzie OgilvyCBE (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
Early life (1911–1938)
[edit]David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England.[1] His mother was Dorothy Blew Fairfield, daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His father, Francis John Longley Ogilvy, was a stockbroker.[2][3]
He was the first cousin once removed of the writer Rebecca West and of Douglas Holden Blew Jones, who was the brother-in-law of Freda Dudley Ward and the father-in-law of Antony Lambton, 6th Earl of Durham. Og
•
The history of advertising in quite a few objects: 28 David Ogilvy's chateau
Chateau de Touffou was David Ogilvy's home from 1973 until his death aged 88 in July 1999. The eccentric genius who became the world's most famous adman described the place as "close to paradise" and his ashes are buried within its 150 acres.
Yet Touffou was always more than just Ogilvy's retirement refuge. It was the inspirational base from which he set forth to make speeches all over the world to trade associations, client groups and Ogilvy group senior executives.
And the traffic wasn't all one-way. Hundreds of staff from more than 200 Ogilvy & Mather offices around the world have visited. The tradition remains, with many meetings and events continuing to be held there by the Ogilvy group and its WPP parent.
Indeed, it has been suggested that Ogilvy's eagerness to take O&M public in 1966 with stock listed in London and New York - the first ad agency to do so - had a lot to do with him wanting some money to buy Touffou.
Ogilvy had discovered the 30-room chateau while on a cycling holiday. It not only suited his massive ego but also allowed him to indulge his passion for French food and wine, the country's landscape and its architecture.
His only worry was when the left-wing Francoi